Brand Personality

Brand Personality | Iranian Entrepreneurs Forum

Competence | Deserving, worthy, influential, leader, and trustworthy Choice of color for the logo of the Iranian Entrepreneurs Forum: Gold is actually a spectrum of yellow colors that comes from the combination of two yellow and cream colors. Gold is named after the element gold and is considered a warm color. The color gold is a symbol of knowledge, success, victory, wealth, credibility, intelligence and wisdom, masculine power, compassion, and generosity. The darker the spectrum, the more spiritual it becomes, and the closer it becomes to its meanings, and the more symbols of wealth and power it strengthens. A dark navy color is astonishingly symbolic of sincerity, trust, and confidence. The color blue is preferable and favored for men, and it is associated with peace, water, and tranquility. The color blue symbolizes security, responsibility, coldness, faith, loyalty, dependence, and majesty. Blue is also associated with authority and success, which is why it is popular in financial institutions and government agencies. In addition, dark navy attracts buyers who are budget-conscious and is more suitable for organizational and corporate logos. The color dark navy symbolizes loyalty, honesty, success, control, peace, integrity, self-confidence, responsibility, and more.

Brand personality Iranian Entrepreneurs Forum:

Competence | Deserving, worthy, influential, leader, and trustworthy

Choice of color for the logo of the Iranian Entrepreneurs Forum:

Gold is actually a spectrum of yellow colors that comes from the combination of two yellow and cream colors. Gold is named after the element gold and is considered a warm color. The color gold is a symbol of knowledge, success, victory, wealth, credibility, intelligence and wisdom, masculine power, compassion, and generosity. The darker the spectrum, the more spiritual it becomes, and the closer it becomes to its meanings, and the more symbols of wealth and power it strengthens.

A dark navy color is astonishingly symbolic of sincerity, trust, and confidence. The color blue is preferable and favored for men, and it is associated with peace, water, and tranquility. The color blue symbolizes security, responsibility, coldness, faith, loyalty, dependence, and majesty. Blue is also associated with authority and success, which is why it is popular in financial institutions and government agencies. In addition, dark navy attracts buyers who are budget-conscious and is more suitable for organizational and corporate logos. The color dark navy symbolizes loyalty, honesty, success, control, peace, integrity, self-confidence, responsibility, and more.

Idea:

Coin = Wealth creation

The logo creation process happened after respectful efforts and brainstorming of smart talented individuals in the forum.these are statements of one of the bright members of the forum,explaining the inspirating ideas that lead to the final design of the logo: "In an article about logos I read that most foreign banks and universities use elements of our historical and ancient heritage for their design and analysis! The Iranian Entrepreneurs Forum needed a logo that reflects authenticity, Iranian identity, wealth creation, entrepreneurship, convergence, and economic drivers to be effectively addressed.

After extensive research, I realized that the design and idea for this task is difficult, and a logo should be designed that has a strong background in (work - building - civilization - wealth), and I preferred to focus on a form that has been found in ancient works and historical civilizations that have a thousand years of history, until I realized that the shape of a coin could be a factor in wealth creation. I examined ancient coins until I became fascinated with the coins from Silk Kashan! . ..

((Silk one of the historical places where written documents from the pre-Achaemenid era have been found. About five thousand years ago, the cave dwellers of the Iranian plateau turned to the plains due to climate and the formation of fields and pastures, and began a new life, and their civilization saw more progress than in previous eras. The oldest people of the plain were the people of the Silk region near Kashan, whose artifacts have been discovered. The ancient Silk Square is also located in the Fin Kashan region and has a history of nearly seven thousand years. The ancient jars of this period symbolize the formation of work and entrepreneurship.) . With further studies and analysis of images from ancient times, I came to a specific and new form that encompassed all the features of entrepreneurship." . With further studies and analysis of images from ancient times, I came to a specific and new form that encompassed all the features of entrepreneurship." all the features of entrepreneurship." .

With further studies and analysis of images from ancient times, I came to a specific and new form that encompassed all the features of entrepreneurship."

Image of ancient coins

The Iranian Entrepreneurs Forum is a specialized advisory institution in the field of economic drivers and entrepreneurship, which started its work for the first time in 1393. The establishment of the forum occurred at a time when entrepreneurship was essential in the country's economy. Its overall mission was defined as helping to implement the economic policies of the Islamic Republic in the private sector to promote employment and entrepreneurship in the country.

Centuries ago,Arash

Centuries ago, Arash stood atop the highest peak in Iran to establish our homeland's borders without war and bloodshed, with just one arrow. He restored the honor and credibility of this land, brought blessings to the table of his compatriots, and filled their hearts with joy. The single arrow that Arash had gathered all his soul, honor of heroism, and freedom on its iron tip.

The Iranian Entrepreneurs Forum is an association of great champions who have taken up arms for the love of the homeland's dignity in Arash-like fashion. The path that entrepreneurs and economic drivers in the private sector tread with valor and selflessness is towards the same peak from which Arash immortalized Iran. However, they wield the weapons of today and fight in modern ways.

The bow of these heroes is made of work, their arrows are made of production, and their battlefield is the economy, a blessed land where victory can be achieved without destruction and even without fighting. They can have battles with two winning sides and can gain from it, which generates more gains later on.